Each story bases itself on the fundamental idea of ​​reassessing and revising the complete, masculine, avant-garde images that we are immersed in by Walter Van Beirendonck’s visual language and creativity. Having one set of looks, we utilised the lens of the artistic solutions by Tali Rutman, the project stylist, and the pure creative passion of various talented Russian photographers, cameramen, montage directors and illustrators to create several completely different illusion worlds.

Working in collaboration with Walter Van Beirendonck to create the collection of glasses, we strive to add some extra momentum to the concept of collaboration itself and to turn this experience into something greater, organically passing it on to others, offering young talents to realise their potential and ideas in the fields of fashion, music, film and photography. The result: expanding the boundaries of our collaboration, we are creating new coordinate systems, chain reactions, which will serve as inspiration and the foundation for creativity to others.
— Alex Melnikov

Working on this large project with a limited number of pieces of clothing from Walter Van Beirendonck’s collections, I wanted to show a diverse set of plots and stories. Our team traveled between them without any illusions that we would ever reach our final destination. We worked with different types of media: a series of photos, two films and illustrations, in which we created situations where there is no room for melancholy, and just subtle humour and reincarnations. We violated the natural course of events and demonstrated the absurdity of our society’s conventional life arrangements. I wanted to use the looks to create a fragile, fictitious, ideal social sculpture, but it turned out that chaos is safer and more powerful. The plots document my urban and studio observations about the dynamics of clothes, which I “directed” as a producer together with FAKBYFAK and other colleagues and artists.

We enhanced this combination with our model characters’ exquisite sophistication and purity. Certainly, this is an experiment about the vision of the 21st century, where the lines between the truth and lies blur and it becomes unclear what represents a fact and what is fiction or virtual life. Walter Van Beirendonck’s clothing is multifaceted and hyper-realistic — it’s not just any clothes that we happened to come across but a world view, a system of artistic techniques, an art trend, a type of a revolutionary temperament. This project is our bold slap to dogmatism, philistinism, boredom and rationalism.
— Tali Rutman