About The FAKOUT

The pandemic took everyone by surprise, changing the course, and changing the way we live. In some ways, our inner and outer worlds have passed into a state of military existence. Idleness, lightness and beauty of everyday life were replaced by regulations, anxiety and a fear for the future.

However, every war has its own heroes. These individuals, or communities, establish their own rules, overcome circumstances, not adjust, but instead they transform the reality. They are the people who can pass through the mirror and live in a parallel universe. This is a world where the war is over, where any rational requirements, regulations and restrictions are combined with beauty, joy and tranquility.

We thought about all these when we worked on THE FAKOUT collection. We want to equip women with a personal «weapon». A weapon that will help beauty and personality gain the upper hand in the battle full of sameness and tastelessness. With THE FAKOUT collection, we materialise the artefacts from this roaring and the joyful parallel universe in our world.

The items from THE FAKOUT collection are not only accessory items and protective elements. They are the weapons: the weapons in a war where beauty and elegance win.

Welcome to the first LABEL FREE SHOPPING online store — SHOPBYFAK

SHOPBYFAK breaks the rules and stereotypes in the shopping experience. „BUY DESIGN NOT A LABEL“ is the mantra and the main feature of this e-shop. We allow our customers to follow their intuition and impressions from the products and designs without regard to the branding and labels.

We eagerly represent vivid and visual stories to create new aesthetic codes and meanings in everything that makes the product special. This, in turn, establishes a relationship with the owner. We want to embrace people’s desire to use their senses, to buy a design, not a logo. It’s time to expand the boundaries of the existing online shopping experience, to keep staying foolish and edgy, to declare independence, and to protest against common standards that rule the fashion industry.

We welcome on our board young brands and emerging designers:
• the true talents who share our values, align with our creativity, and feel the mission to change the world;
• everyone who cultivates non-mainstream ideas and keeps the sense of exposed nerves;
• those who entirely share the idea that an incredible story realized in the product, and the vibe around it, should always be the forefront of a company, before overindulged branding or marketing tricks.

For applying as a designer to be presented at SHOPBYFAK please drop an email to [email protected] with your look books.


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